Flinty

Our favourite leather jacket “Flinty” is now back in stock.

Spring favourites

Knit/PRIM I AM. Sunglasses/L Farrow X the row. Belt/Lanvin. Bag/ Proenza Schouler. Top/ PRIM I AM. Jeans/ PRIM I AM. Boots/ Opening ceremony. Jumpsuit/ PRIM I AM. Wallet/ Balenciaga. Heels/ Yves Saint Laurent

PRIM I AM SP12

New collection in stores now. PRIM I AM spring 2012.

Gallery fahion fair

Pictures from gallery fashion fair last week.
Thank you all for stopping by, we had an amazing fair!

Photo shoot

Pictures from our autumn12 collection photo shoot. Can’t wait to show you the amazing pictures!

Party like you mean it

Thank you for an amazing Party!
// Zoo bar & PRIM I AM

Capsule Berlin AU12

We had a great time in Berlin presenting the Autumn12 collection at Capsule Berlin.