About Prim

PRIM I AM is a Danish designer label established in 2008. The collections combine high level designs with affordable prices. With inspiration from the elegant Scandinavian fashion, PRIM I AM melts together design contrasts such as feminine versus masculine, and edgy versus contemporary. Small details are added to the PRIM I AM basic styles and several types of materials are combined to make the brand its own.

PRIM I AM is Danish design, produced within the European Union and a large part of the collection is made in organic cotton.

PRIM I AM is created from passion, commitment, and willpower, with the ambition to create reasonably priced designer clothing without compromising on the quality.

PRIM I AM is a small but ambitious company. One of PRIM I AM´s main goals is to design and produce a quality product that can be represented in mostly all European countries. All employees are equally important, from designers to production and sales, marketing, administration and customer service.  Everyone does their best, committed to make the PRIM I AM dream come true.

PRIM I AM is all about you. PRIM I AM designs are fashion but yet comfortable and easy to wear at any occasion. It’s stylish without being over the top, and you can add your own personality and combine the styles as you like.