Pinstripe wool

Suits are a must have in a mans wardrobe – and our pinstriped wool suit would be perfect for the colder days! Wear it with a shirt and leather shoes for a classic look or with a t-shirt and sneakers to be more casual!

Remember the jeans

When having trouble finding out what to wear, always remember that jeans can be combined with almost everything, depending on what the occasion is.
The jeans above are from our AU14 collection.

Pretty autumn

We love autumn and think that one of the best things about it, is the beautiful and inspiring colors.

Baby it’s cold outside

PRIM AU14 knits

Ready for Autumn?

All styles are from our AU14 collection.

Autumn 2014 Women

In between seasons

Even though it’s almost autumn and already quite cold outside, it doesn’t mean that you can’t still wear some of your summer clothes – just mix it with some autumn styles and get the perfect look for the seasons in between.

Jacket; Colleen – PWAU1412
Jeans; Live – PW101
Top; Letter – PWSP1405
Birkenstocks (Arizona)

Autumn 2014 Men

PRIM I AM AU14

Copenhagen Fashion Fair

We had a great time showing our newest collection Spring 2015 to friends and costumers at the Copenhagen Int. Fashion Fair last week!
Thanks to everyone who showed up at Forum – it was really great seeing you all!

Gallery Int. Fashion Fair, Copenhagen

Now it’s time to show our Spring 2015 collection in Copenhagen,
at the Gallery Int. Fashion Fair!
We are really looking forward to see you all there.

Gallery Int. Fashion Fair Copenhagen
Forum Copenhagen
Julius Thomsens Plads 1

1925 Frederiksberg C

OPENING HOURS

6th August : 9 am – 6 pm
7th-8th August : 10 am – 6 pm

Leather accessories

Remember the accessories when choosing outfit every morning – it can change the look completely! At PRIM we love leather bags and purses – it is durable, classic and of course it looks nice!
The styles above are from our SS14 collection..

Blue suit

A suit doesn’t have to be black with a blazer and pants. A matching set with a pair of shorts and a shirt looks really cool – especially in the summer time and in this beautiful Alaska blue from our SS15 collection!
So suit up!

Black and white summer

Just because it’s summer, doesn’t mean that you have to hide all your black clothes in the back of your closet.
Here at PRIM I AM we love this black and white set from our SS14, made in lightweight fabric!
Mix it with a black or white top and choose a pair of bright summer-colored shoes or accessories to stand out!

Summer inspiration

We hope that all of you have a great summer!

Summer trends 2014

If you’re running out of inspiration of what to wear this season, here’s a little collage with some this summers trends :-) All styles are from PRIM I AM SS14!

Photoshoot // SS15 sneak peek

A few weeks ago we shot for our SS15 look book. It was a really fun day with great people – and the pictures turned out really good!

MODEFABRIEK Trade show

We are on our way to Amsterdam now!
Looking forward to see our friends and customers.
Come and meet us at Modefabriek trade show Amsterdam

Amsterdam RAI
Europaplein 8
1078 GZ Amsterdam
Entrance at hall 7 // The Pavilion & Salon
Wielingenstraat Amsterdam
July 13, 10am-6pm
July 14, 10am-6pm

See you soon!

WHO’S NEXT Paris Trade show

We are on our way to lovely Paris to show our Spring 15 collection!
Come and meet us – We are looking forward to see our friends and costumers.

VIPARIS – Parc des expositions de la Porte de Versailles
1 place de la porte de Versailles 75015 Paris – France

OPENING HOURS

Friday 4th to Sunday 6th : 9 am to 7 pm.
Monday 7th : 9 am to 4 pm.

PRIM I AM SS14

New styles now available in the webshop now : http://www.primiam.com/

Spring summer 2014 men

Spring summer 2014 women

PRIM I AM WOMEN AW 13